What is Zite?
Zite is an app for your iPhone, Android, or tablet. A free app, I might add.
What does it do?
Zite is a “personalized magazine”. It pulls in content from all over the web, and presents it to you in categorized pages. Even better, it allows you to decide which categories you want to see.
What kind of content?
As they say on the Zite site, “current events, important ideas and smart opinions that are circulating in our world — what’s happening and what’s interesting.”
How is it personalized?
In addition to the above, each time you read an article, you can choose to give that article a thumbs up or a thumbs down. Zite keeps track of the choices you’ve made, and over time works to present you with more of the content you like, and less of what you don’t. You can even connect Google Reader and Twitter accounts, if you have them, to further personalize Zite’s choice of reading material.
I’m not big on promoting brands as a rule, but I would definitely recommend this app to anyone. Especially if you’re like me, with a wide variety of interests, and no time to go out and manually search for what you like to keep up on. And Zite is proving to be a useful business tool, as well, providing me with ideas and sources for both marketing my business, and using in my business.
Give Zite a chance today; you’ll be glad you did!