Looks like Amazon is capitalizing (some might say “finally”) on the Social Media craze, by rolling out something new: Amazon Pages, which will allow companies set up their own pages on Amazon.com as “custom destinations,” in other words, landing pages. These new pages will come with www.amazon.com/brandname URLs and dynamic designs with large photos and social media links.
So far, just an enhanced version of what is already available to businesses using Amazon for e-commerce. The BIG news is that Amazon will be integrating what they call “Amazon Posts,” to allow companies to engage their audiences and market themselves across both Amazon AND Facebook. And finally, they will offer Amazon Analytics as a way to track marketing efforts and sales results. For more on the specifics, visit the Amazon page here.
One can assume that it’s only a matter of time before other social media sites like Twitter and Pinterest are added to the mix. Even though the new Pages are as yet somewhat limited in what they offer, given Amazon’s huge stature in the online world, early adopters are likely to see a large (if temporary?) jump in their search engine rankings. And it’s all free, so why not take advantage of the possibilities? For a more detailed examination of this news, you can read the Telecrunch article here. Or to go ahead and get started, call Diamond Mind Web Design at 417.496-9905.