Tag amazon

EVERY website has the ability to track certain basic data about you when you visit, such as time and date, your IP address (and therefore general location), and third-party referrer data (meaning how you got there from here). For the majority of websites, this information is merely passively collected and rarely, if ever, used.

If you’ve ever had experience with Google Analytics, you know that this data-tracking can be expanded much further, to include your computer’s operating system, type of browser, what you looked at on the site, where you went when you left the site, and so on. Many businesses (ostensibly) use this expanded information set to improve your user experience when you visit their site.

But you might be surprised to learn exactly how MUCH data is collected about you when you go to the 5 biggest (and most-visited) technology company sites on the ‘Net: Google, Facebook, Apple, Amazon, and Yahoo. Check out the infographic below to see what’s collected, and what that information is actually being used for. And remember, in most cases you provide, or allow, this information to be collected…

Article source: VentureBeat Infographic source: Baynet

Looks like Amazon is capitalizing (some might say “finally”) on the Social Media craze, by rolling out something new: Amazon Pages, which will allow companies set up their own pages on Amazon.com as “custom destinations,” in other words, landing pages.  These new pages will come with www.amazon.com/brandname URLs and dynamic designs with large photos and social media links.

So far, just an enhanced version of what is already available to businesses using Amazon for e-commerce.  The BIG news is that Amazon will be integrating what they call “Amazon Posts,” to allow companies to engage their audiences and market themselves across both Amazon AND Facebook.  And finally, they will offer Amazon Analytics as a way to track marketing efforts and sales results.  For more on the specifics, visit the Amazon page here.

One can assume that it’s only a matter of time before other social media sites like Twitter and Pinterest are added to the mix.  Even though the new Pages are as yet somewhat limited in what they offer, given Amazon’s huge stature in the online world, early adopters are likely to see a large (if temporary?) jump in their search engine rankings.  And it’s all free, so why not take advantage of the possibilities?  For a more detailed examination of this news, you can read the Telecrunch article here. Or to go ahead and get started, call Diamond Mind Web Design at 417.496-9905.