And here we always thought that “Men are from Mars, women are from Venus”! Not according to this infographic from InternetServiceProviders.org, which breaks down social media usage by sex. Most of the stats fall into the “expected” category, i.e. females make up the lion’s (or lioness’) share of Pinterest users, and so on.
Among some of the more surprising conclusions:
1) Pinterest drives more business referral traffic than Google+, LinkedIn, and YouTube combined.
2) Even though Google+ is dominated by male users (or maybe because of that), the average time spent PER MONTH on Google+ is only 3 minutes!