Let’s face it, SEO (search engine optimization) isn’t the most exciting subject, and it can be very technical in nature. Add those two together and you come up with something that isn’t easy to explain to clients! Still, most semi-savvy business owners know that Google Analytics is the best way to examine your website’s traffic, and have at least heard the term “bounce rate“. But what is it, really, and why does it matter?
This article, titled “What Is Bounce Rate, Is It Important, And How Do You Lower It?” does an outstanding job of putting the subject into layman’s terms. Fellow web designer Ariel Rule over at the Elegant Themes Blog breaks bounce rate down into those three methods of examining it, and gives readable, succinct answers to each. And in case you are wondering, the answers are: 1) “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” (as defined by Google), 2) yes, and 3) you’ll have to read the article, and/or call us, to find out!