Is Your Website Mobile-Friendly?
Like it or not, it had better be, and soon. Google is making a major change to their ranking algorithm, beginning next week on April 21st, that will strongly affect mobile search results. If your website is already mobile-friendly, great! You’re ahead of the curve. If it’s not, though, what will this algorithm change mean for you?
Well, let’s say you’re pulling Page 1 search result rankings for “brown barbaloots”, but your website is not mobile-friendly. After April 21st, if a search for “brown barbaloots” is made from a desktop computer, you’re likely (but not guaranteed) to still be in the same position. But if the search is made from a mobile device, expect a significant drop in your search rankings.
According to Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” What this boils down to is left unsaid: Users won’t be getting non-mobile-friendly-website results.
Don’t let that be you! If you are unsure about your website’s mobile-friendly status, use this handy tool provided by Google for that exact purpose. Simply put in your URL and Google will analyze your site and return its verdict. If it turns out to be a thumbs-down, what next? Depends on the site, as there are several possible options, including a redesign, a retrofit, and a new mobile-only site. If you need professional advice or help with moving ahead, call us at (417) 496-9905, or fill out our Contact Form.